Creative Direction
Art Direction
Photo Direction

Floral Design: Sumika
Photograph: Briana Balducci

Sumika Florals, a flower boutique, believes the routine of trimming the stems, changing the water, creating balance within a chosen vase, and seeing them light up a room is a wellness activity with creative freedom. Aspiring more people to deserve nature’s beauty, they have the Seasonal floral subscriptions as their signature and runs a pop-up shop in The Frederick Hotel in Tribeca, NY.

SOAR NY was in charge of branding the logo design, poster design, and flower packaging that allows the brand to deliver quality of flowers. The logo design enhances the beauty of organic shape in flower petals with a touch of elegance to hint the luxurious experience when receiving the flower bouquets and carrying them on the street.