SOAR NY is a graphic design studio founded by Masaki Hanahara in Brooklyn, New York in 2022. With members in New York and Tokyo, the studio pursues brand collaborations, brand identity, spatial graphics, public art, and creative direction for brands worldwide. Through every project, we push at what graphic design can be, exploring its potential across new mediums, contexts, and creative partnerships.

We believe that beauty already exists within every subject, waiting to be found. Before anything else, there is a single question: where is the most essential and beautiful point in this subject? We engage with every subject as a structure first, understanding how it is built, how it moves, how it exists in its environment. The goal is never to impose beauty, but to draw out what was already there.

When expression and subject are truly aligned, the result feels inevitable. Dynamic, full of momentum, and always elegant. As if the design could only ever have existed in that form, for that subject, and no other. "I have seen this subject a thousand times. I have never seen it like this."

ISSEY MIYAKE / SHISEIDO / Dumbo Improvement District / NYC DOT Art / NEW BALANCE / Mori Building / Panasonic / NTT DATA / TEIJIN

Masaki Hanahara（花原正基）

Founder & Creative Director

Masaki spent 14 years at SHISEIDO, one of the world's top beauty companies, as Art Director and Creative Director, followed by three years as Creative Director for SHISEIDO's global brand across 90 countries. In 2022, he founded SOAR NY in Brooklyn, NY.

His work has received three Gold Pencils at The One Show, a Gold Pencil at the ADC, and recognition from D&AD, Clio, New York Festivals, and JAGDA New Designer Award. He has served as a juror for awards such as ADC and London D&AD.