Who We Are

SOAR NY is a graphic design studio founded by Masaki Hanahara in Brooklyn, New York in 2022. With members in New York and Tokyo, the studio pursues brand collaborations, brand identity, spatial graphics, public art, and creative direction for brands worldwide. Through every project, we push at what graphic design can be, exploring its potential across new mediums, contexts, and creative partnerships.

Our Philosophy

We believe that beauty already exists within every subject, waiting to be found. Before anything else, there is a single question: where is the most essential and beautiful point in this subject? We engage with every subject as a structure first, understanding how it is built, how it moves, how it exists in its environment. The goal is never to impose beauty, but to draw out what was already there.

When expression and subject are truly aligned, the result feels inevitable. Dynamic, full of momentum, and always elegant. As if the design could only ever have existed in that form, for that subject, and no other. "I have seen this subject a thousand times. I have never seen it like this."

What We Do

We collaborate with photographers, copywriters, film directors, motion designers, and developers to work with a diverse range of companies across multiple platforms.

Our Branding Process