SHISEIDO Construction Wall

Art Direction

Photography: Shotaro Ito

This is the design of a 70-meter-wide temporary enclosure for the construction of SHISEIDO’s Global Innovation Center, S/PARK. Due to construction site restrictions, there were many ordinances and advertising regulations we had to abide by, and SHISEIDO was not allowed to advertise or use cosmetic products in the visuals.
Therefore, we created a design that hides the typography with a texture reminiscent of cosmetics. By doing so, we showcased SHISEIDO’s brand personality and the anticipation of a new building without using SHISEIDO’s products or logo.