SHISEIDO Makeup Global Campaign 2025 SS/AW

Scope
Creative Direction
Campaign Planning
Art Direction
Design
Key Visuals
Campaign Films
Social Assets

Credit
Creative Direction: Masaki Hanahara
Art Direction: Noi Moue
Design: Aoi Sejima
Producer: Mizuki Tanahara
Copywriting: Joanna Nishimoto
Photography (Model KV): TAKAY
Photography (Product KV): Koichiro Doi
Photography (Product): Masato Kanazawa, Maki Otani
Makeup: Rena Takeda, Joji Taniguchi, Reiko Ito
Styling: Yoko Miyake
Film Director (Intuitive Film): Yuki Ishikawa
CGI (Intuitive Film): Jitto
Film Director (Hack Film): Masaki Sato
Lighting (Hack Film): Fuyuo Ishikawa
Planner (Hack Film): Yoshiko Hisamichi
MA: Akihiro Morita
Set Design: Yoshihiro Nose
Props Styling: Masato Okamura
Texture Design: Masayo Kooriyama
Motion Graphics: Takayuki Yoshida
Production: Hidenori Nagasawa, Mariko Tsutsumi, Misuzu Horiuchi,
Shun Nishijima, Ayumuko Kato, Saon Ito, Yuzuka Iwasa (TAIYO KIKAKU)

For SHISEIDO Makeup’s SS25 and AW25 global campaigns—set to launch in 88 countries and regions worldwide—SOAR NY designed a comprehensive visual world to introduce two of the brand’s hero products: REVITALESSENCE SKIN GLOW Foundation and REVITALESSENCE Loose Setting Powder.

From campaign planning to final execution, SOAR NY led the creation of key visuals, campaign films, and social media assets, building a unified and globally adaptable expression of SHISEIDO’s evolving vision of beauty.