good may come

Brand Identity
Logo Design
Package Design
Collateral Design

Photography: Ami Lee

good may come is a collection of Fine Jewelry proudly crafted in NYC using sustainability sourced and recycled gold and diamonds. Founder & designer, Lauren Goodmay, explores elements of asymmetry, negative space, and strong lines – Ultimately creating luxury and timeless designs.

To reflect the brand concept of “sustainable and timeless,” SOAR NY designed the symbol mark “g” inspired by an infinity mark, suggesting an everlasting jewelry design. Strong lines, the theme of the jewelry design, was also incorporated into the logo design to integrate its contemporary atmosphere.