good may come

Brand Identity

Produce: Yukiko Ide
Photography: Ami Lee

Good May Come is a collection of Fine Jewelry proudly crafted in NYC using sustainability sourced and recycled gold and diamonds. Founder & designer, Lauren Goodmay, explores elements of asymmetry, negative space, and strong lines – Ultimately creating luxury and timeless designs.
To reflect the brand concept of “sustainable and timeless” with the brand name, the logo design was inspired by the infinity mark, which means everlasting and the “G” logo was created. Strong lines, which is also the theme of the jewelry design, was incorporated into the “G” logo to create a design that is integrated with the contemporary atmosphere of the jewelry.