Brand Identity
Brand Guidelines
Logo Design
Motion Graphics

Creative Direction (KANAMEL): Kazuhiro Matsui
Copy Writer / Creative Direction: Gen Kogusuri
Producer: Takeshi Eguchi

AOI TYO Holdings Inc., one of the largest communication plannings and consulting company in Japan, has changed its name to KANAMEL Inc. in 2024.

The new logo and the design system are inspired by the company’s name, “KANAMEL”, derived from the word  “要” (kaname).
The word “kaname” means the key point or the most important part, symbolizing the company’s commitment to continuously challenge itself to devise “key points” through the power of creativity and provide a “cornerstone” to make those ideas and concepts feasible.