H’or Cafe

Creative Direction
Art Direction

Illustration: Kaori Doi

At H’or Cafe in Fukuoka, Japan, they put up posters in the cafe to announce the launch of new items, such as new ice creams and hot dogs, on their menu. They requested us to create posters that are highly artistic and can be used as decoration even after accomplishing the original purpose of announcing the new additions.

Therefore, we have created posters that look like food illustrations at first glance but are actually advertising posters. We have integrated typography into the textures, such as a melting ice cream and head of beer of the illustrations, to promote the new items.

We aimed for designs that make viewers want to find out and read the words hidden in the illustrations.