Who We Are

SOAR NY is a NY based design studio specializing in visual art graphic design, branding, and creative direction. We believe in a powerfully beautiful design that moves people’s hearts and leaves an impression through modern craftsmanship that standout in the current global market.

What We Do

Brand Strategy

Brand architecture, Naming, Communication strategy

Brand Design

Brand Identity, Logo Design, Brand Guidelines, Typography, Photo Direction, Illustration, Motion & Animation Design, Packaging Design, Social Media Design, Creative Direction, and Web Direction

Visual Art

Beautiful & Inspirational visuals for brands, stores, offices, exhibitions, events, etc

Campaign

Creative Direction and Art Direction for a brand communication

We collaborate with photographers, copywriters, film directors, motion designers, and developers to work with a diverse range of companies across multiple platforms.

Our Branding Process

1. Briefing / Hearing

Interviews with Executives and Stakeholders, Competitive Research, Customer Insight

2. Brand Strategy

Brand Purpose, Value, Personality, Positioning, Target Audience

3. Verbal Identity

Brand Name, Philosophy, Narrative, Tagline, Tone of Voice

4. Visual Identity

Logo & Symbol Mark, Typography, Color Palette, Brand Guidelines

5. Design Execution

Product/Package Design, Key Visual, Website, App, Motion Graphics, Social Media Asset

Our Clients


NEW BALANCE

SHISEIDO

ISSEY MIYAKE

Dumbo Improvement District

NYC DOT Art

Mori Building

Yohana / Panasonic

NTT DATA

TEIJIN

TOKYO MIDTOWN

About Masaki

SOAR NY is led by Masaki Hanahara, an internationally recognized creative director.

He believes that beautiful and powerful design can transform the relationship between brands and its audiences. His favorite part of work is to combine creative ideas with craftsmanship to design outstanding customer experiences that improve people’s lives.

Masaki Hanahara（花原正基）

After joining SHISEIDO, Masaki worked for over 17 years as an art director and creative director for brands such as Maquillage and Ma Cherie, as well as corporate advertising for SHISEIDO. In 2019, he moved to the United States and worked as a creative director for the Global Brand SHISEIDO, which is sold in 88 countries worldwide. In 2022, he launched the "SOAR NY" in New York.

Achievements

  1. 2018 Named amongst the top four Creative Directors in the design category by THE ONE SHOW, the world’s most prestigious award show in advertising, design, and digital marketing
  2. 2019 The National Museum in Poland selected his 10 artworks - a series of posters - as their official museum collection

Awards Jury

  1. 2019 World's Top 10 Still Life Photographers, Platinum Originality International University
  2. 2020 SPOTLIGHT AWARDS
  3. 2021 D&AD, LE BOOK
  4. 2023 ADC, GDC
  5. 2025 TOP AWARDS ASIA

Keynote
Presentation

  1. 2018 Macao Design Week Asia, Macau
  2. 2020 International experience Design Committee, China
  3. 2023 GDC, China

Exhibition

  1. 2018 JAGDA New Designer Award Exhibition (Tokyo, Osaka, Aichi, Niigata, Kumamoto and Shiga, Japan)
  2. 2018 Macao Design Week
  3. 2019-2021 Japan Graphic Design Exhibition (Shanghai, Chengdu and Sichuan, China)